DermTech's cutting edge technology in the form of a simple sticker. Luminate, the world’s first skin test that identifies UV damage in your skin’s genes. It is still under approval by the FDA.
Upon receiving the brand book and the script I needed to direct and design the spot scene by scene to then be animated by the motion designer.
The major challenge was to convince the client to not try and squeete 3 minute's content into 1:30 mins. But they were adamant, hence the fast pace.
