This is definitely one of my favourite and most precious projects.
LG has developed such a thin TV that when you put on the wall it looks like an actual picture frame. (I'm not kidding: https://www.lg.com/uk/lgoled/sub/gx.jsp)
So the idea of the campaign was pretty straightforward.
Take an ultra slim TV, a bunch of classical paintings and a few celebrities, now mix them all together!
My job was to put the celebrities participating in the campaign into classical paintings. They would then receive the new "paintings" along with an LG TV, put the painting on the screen and create an IG story about how they'd had their photos turned into a classical oil painting which now hangs on their walls.
