Borsodi beer is one of the most consumed Hungarian beers and it's been on the market for decades. But in the past 10 years they'd been experiencing a fallback in sales, so they've decided it was time to reinvent themselves and invited creative agencies to pitch their ideas and help transform Borsodi in people's eyes. My company has won the tender with the creative concept: Borsodi Moments.
A short case study of the past two years of how the campaign was born and carried out can be watched here. My part was creating the storyboards that were sent to a study group which finally decided which of the initial 7 ideas worked best and should be made into an actual spot.
Here are the storyboards and the spots. Enjoy :)
The Push-up
The Introduction
The Pop-tab
