Every year Fanta launches a new flavour in Hungary.
But to make sure it is indeed something people would love to try and even consume on a regular basis, they introduce 3 new flavours and people get the chance to vote.
Our job was to build a campaign that incentivised people to vote for their new favourite flavour. For this we used social media and banner campaigns that ran for almost a month. My job was to create compelling visuals (static and motion). Here's a bunch of them.
5 more days to vote!
